Pink Expertise, the Campaign to Inspire Women in Business, came about as a result TWCC's MD, Lynette Allen working with women in business, coaching them to excel and to create the businesses and lifestyles they loved, she realised that her clients already had many of the skills needed to do that - they just didn't know.
Clients, for instance, who had returned to work after bringing up children, had untold organisational skills that are paramount to running a successful business. Lynette's entrepreneurial clients had bags of creativity simply going to waste because they hadn't worked out how to bring that creativity into their everyday work lives. Clients in senior management roles had natural skills for communication and encouraging others but had never capitalised on those skills in the workplace.
What all those women had in common was a belief that they were lacking somehow, when in fact, their natural skills, the ones that came to them without thinking, were their best talents.
Pink Expertise was formed to inspire women to find their natural talents and to celebrate the women who already recognise their talents and proudly bring them to the forefront of their businesses and work lives.
The campaign soon caught the attention of Melody Akena, Ambassador for the 3rd generation, and she quickly joined the team as our Sponsor. Click here to read more about Melody and why she is an excellent example of a woman leading the way in her field.
The campaign has attracted many women who have been prepared to share their Pink Expertise in order to inspire other women at work and in business.
We'd love you to join them and be featured!
What's your Pink Expertise? Do you know what your natural talents in business are? Would you love to inspire other women in business to be as successful as you? Then Pink Expertise wants to hear from you today!
This is the place where your words of wisdom can really make a difference to other women. By explaining how you celebrate your talents, that you're proud to voice what you're good at and how you use your talents in your work, gives other women encouragement to do the same.
Just think...if every woman knew what made her brilliant at her job, if every woman understood exactly how she shines, if every woman trusted that it was her skills that her customers were buying, just imagine how many women would grow and achieve immeasurable success!
Why do it? Well there's that warm and fuzzy feeling you get when you inspire someone, plus we'll put your photo or logo alongside your answers PLUS a link to your website - all we ask is for a reciprocal link back and spread the word about our Campaign to your contacts.
Are you in? Have you got 10 minutes to spare right now?
All you need to do is answer the 2 questions below and e-mail them together with a JPEG of yourself (or for the camera shy a JPEG of your logo) and the correct link to your website;
1. What talent do you naturally have that makes you successful?
2. When did you first realise that talent was going to help you and how do you use it?
3. What emotional attachment do you have to your work?
4. What advice do you have for other women who'd like to do your job?
Please e-mail your answers to info@thewomenscoachingcompany.co.uk or visit the campaign to get inspired by other womens answers.



